Using Artificial Intelligence (AI) in your business

How much do you know about AI? Do you use AI in your business? Have you ever considered how AI could be used? 

Here, we take a brief look at some key areas where AI could make a huge difference to the way you run your business in a more profitable way, before focusing on our tips for introducing appropriate AI solutions for you. 

Using AI in your business

Improved customer experience

AI can be utilised as solutions to provide a first point of contact with online clients, known as ‘chatbots’ created by developers such as ‘Bold360’ or ‘DigitalGenius’. Depending on your type of business, these can be an effective way to provide an automated and immediate response to clients, thereby improving customer service and reducing staff workload at the same time. This benefit could be extended further by using AI to identify the optimum dates and times to contact clients. Similarly, this approach can be used to identify and make contact with the clients most likely to generate repeat business. 

Staff Management

Scheduling your work team can often become a real nightmare, to ensure that you have the right number of people, at the right time and in the right place. Getting this wrong can seriously damage the customer experience and ultimately your profit lines. Again, AI is available to analyse data and use findings to create effective work schedules. A scheduling tool called X.ai is used by global companies such as Coca Cola, but the same principles can easily be applied to small or medium sized businesses.

Customer Appointments

AI tools are available to improve customer relationships through understanding when is the best time to contact clients and through the most appropriate medium. This can be extended to generate ideas about how to communicate or sell something to the client.

Security

Security is a key factor in this day and age when considering any customer relationship and crucial that procedures are in place to handle information securely. AI can be used for this purpose and reduce the impact of human error.

Marketing

AI can be so effective for marketing your business, to ensure that you are interacting with the right customers, for the right products and at the right time.Customer behavioural patterns can be analyzed to ensure that focus is given to those clients who will generate repeat business.

Tips on creating your own AI solutions

This may all feel a little bit ‘out-there’ for you right now and something that’s of use only for the big companies. Perhaps, an outside view could be beneficial for you, which is where Dewin Tech comes in:

  1. To identify areas where AI could really make an impact for you and your business. Often, when you run your business on a day to day basis, you can’t see the wood for the trees. A fresh, outside view with a different perspective could identify tremendous opportunities.

  2. Having identified those opportunities, Dewin Tech can help you source the appropriate hardware and software required and thereafter implement the processes to make AI work for you.

  3. We can help by introducing the concept of AI to the individual members of your team so that, over time, each one becomes more familiar with AI. Through this greater understanding, your individuals should have a greater awareness of the potential here and identify other areas where AI could be introduced to create further efficiencies and improved profitability for your business as it develops.

We must stress that AI really is not just for big business. It is equally effective within small and medium businesses. All that is required is a greater understanding of how this works and an awareness of how it could be implemented in your business.

Give us at Dewin Tech a call and let’s start identifying opportunities for you to introduce AI in your business, to  improve processes and profitability 

post@lafan.cymru

01758 701380

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